You’ll have a portfolio full of projects, but none of them are relevant to the client you want to work with. This is one of the biggest and most common mistakes I see inexperienced designers make. You don't have relevant work to the types of clients you're trying to attract. Remember, 3-5 great projects is always better than 10-15 mediocre ones.ĥ. ![]() When you’re putting together your portfolio, you should only include pieces that you’re completely proud of. But now that project doesn’t really showcase your full design abilities. But as a designer, how many times have you been asked to make edits to a design that you didn’t completely agree with? Sure, you made them, because at the end of the day you have to do what the client wants. I get it you’ve worked hard to build your portfolio and you want to showcase your experience. You're showing ALL your work instead of just your best work. Testimonials can go a long way in showing potential clients what it will be like to work with you!Ĥ. If you have a great experience with a client, be sure to reach out to them and ask them to send you a couple of sentences about the project and their experience. In addition to showcasing your skill set, your portfolio should also establish your credibility. You don't have any testimonials from past clients. This is your chance to talk them through your design decisions and really show off your expertise!ģ. Instead, be sure to include project write-ups that detail your client’s goals and the project objectives. So when you send over your work without providing any context, you’re leaving it open for interpretation. Let’s face it, most people don’t think like designers. The best part is that you don’t even have to have any experience using Squarespace and your portfolio is still going to look amazing!Ģ. They’re super easy to use, and you’ll get a video tutorial that shows you step-by-step how to set up and personalize your templates. *I highly recommend using Big Cat Creative Squarespace Templates to build your sites. ![]() Plus, websites have plenty of other benefits, like the option to include project descriptions, which brings me to reason #2. You’re likely not the only person applying for the job, and if everyone else is sending links to their site while you’re asking the client to download a massive file, you’re already one step behind. That may sound harsh, but it’s the truth. zip file, there’s a high chance that it’s not even being viewed. If you’re sending your portfolio over in a PDF or a. Here are the top five reasons your portfolio isn’t booking graphic design jobs: 1. Some of these things I’ve experienced firsthand, and others I’ve seen from my students, but each and every single one of them will significantly impact your portfolio and your likelihood of success. In this industry, your portfolio is your resume, and it’s the number one reason why you will – or won’t – book jobs. To help understand why you’re not booking clients, I’ve put together a list of common mistakes you might be making in your design portfolio.
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